Articles Universe

Tips to Write an Article Summary - A Simple Format to Get Your Audience to Read More
By Justin Arnold

A tremendous number of SEO article writers have a simple format when it comes to creating a summary that’s really focussed on getting the reader to click the link and go on to read the full article: copy and paste the first sentence or two of the article.

Although in many cases this may work, it isn’t the best strategy, especially when most article writers focus on their main keyphrase within the first sentence, rather than on creating a catchy, enticing and engaging summary for the readers. The problem really stems from a perception of focus, or a misperception of focus.

Whilst the first few sentences within an SEO article are pretty important ones in terms of search engine optimisation, the summary is much less important in this regard. The summary is usually what’s seen in either the search results listings, or the listing on the article directory. It’s prime purpose is to capture the attention and interest of the reader, because unless this is achieved, the article will remain unread, and your links fairly worthless.

So what is the best approach when creating an article summary that will ensure your audience wants to read more of what you have written? One of the easiest ways of starting to think about how to approach this is to imagine you’re in a pub sitting round a table with half a dozen of your friends, sharing gossip. Suddenly a story hits you that you want to tell them, but everyone’s keen to have their but of gossip heard. So what do you do?

You make a short, simple statement that you know will whet their appetite, get everyone else to shut up, and leave them hanging on your every word. It’s something most of us know how to do, and it’s a skill we use when it suits us. Writing SEO articles and developing an effective summary should be approached in the same way. Except that your audience isn’t sitting round a table at a pub with a drink in hand and a readiness to listen to your gossip. Your online audience is much harder to convince, and so you have to work hard to gain their attention.

One of the most important points to appreciate is that you must know who your audience is, and what they’re looking for. Knowing what someone is looking for means that you can shock them, surprise them or intrigue them more easily. Again, back at the pub your tactic would be much less successful were it not for the fact that you knew your friends would be interested in that particular type of gossip. If your audience is likely to be looking for information on how to do something a little better, surprise them by suggesting that their approach is wrong, or that their hopes are about to be realised.

But then there is another important rule - make sure you deliver on your promise. It’s no good shocking or surprising someone with a stunning summary only to let them down when it comes to the article itself. You must make sure that your article delivers as promised.

When it comes to writing summaries I tend to wait until I have written the article completely. After all, how can you summarise something that hasn’t been written yet? Once I have written my article I think again about who my audience is, what they’re looking for and why they’re likely to have clicked the link that brought them to my article. Then I think about a way of phrasing my summary that will intrigue them quickly and effectively, without giving away the answer.

This is the final rule - don’t summarise your article in the summary. Okay, so I have slightly contradicted myself here, but the thing is that if your title suggests that you’ll describe 3 ways of doing something, and your summary explains those three ways fairly well, no one’s going to bother reading the article itself. Your summary must attract people, intrigue them, but not satisfy their curiosity. That’s what the article should do.

So, to summarise then, the simple format used to get your audience to read your article by creating an effective summary is:

1. Wait until you’ve actually written the article

2. Don’t just copy your first sentence or two

3. Make sure you know who your audience is, and what they’re likely to be looking for

4. Capture their attention quickly by shocking, surprising or intriguing them

5. Don’t summarise the entire article - leave them curious

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Article Source: http://EzineArticles.com/?expert=Justin_Arnold

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Gowns For Mother of the Bride
By June Yeap

The most important occasion a woman will attend in her life is most certainly her own wedding ceremony. As the mother of the bride, the wedding ceremony is not only the next most important ceremony in your life; it is also the one ceremony that you should take extra care about what you wear.

Your daughter is the star of the occasion, but you shouldn’t pale in comparison. On the contrary, you should still be outstanding and be somewhat the center of attention from time to time. You are the anchor at the ceremony, taking care of the day’s proceeding and entertaining relatives and guests on behalf of the bride. Certainly, you shouldn’t dress in anything less lest you embarrass the bride.

That being the case, selecting a suitable gown for yourself is even more critical than ever. It is best that your gown complements that of the bride so that you can be identified easily as one of the host. Therefore it makes sense to choose your gown after the bride has chosen hers.

This means if your daughter has chosen a vintage themed wedding, then you should be wearing a vintage gown as well. Your choice of gown should not only complement your age but also the formal or informal setting of the wedding ceremony.

Etiquette further demands that the mother of the bride chooses her gown after her daughter and her bridesmaids have already selected their gowns. While selecting your own gown, it is also courteous to inform the mother of the groom of the same so as to find matching outfits for both mothers.

The traditional color for the bridal gown is white, and therefore you should avoid white colored gowns of your own. It is also not a good idea to choose black gowns since it is too great a contrast with your daughter’s gown and black is also a traditional colour used for funerals. Popular colors for the mother of the bride include lilac, blue, gold or silver.

Most importantly, don’t stress yourself out! It may be pressurizing to be getting your dress, preparing for the wedding and working out a budget all at the same time. But remember, your daughter is the one facing the real stress and all the more you should be her pillar of support for her at this point in time.

June is a fun-loving girl who enjoys sharing about the topics she’s passionate about. She is looking for vintage evening gowns to wear to a cocktail party. She is also looking for a nice little vintage evening dress to wear to her wedding ceremony.

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Choosing the Best Running Shoe
By Lam Seina

Do you love to run? Planning to compete in your local marathon competition? If you do, then it is wise that you invest in a good running shoe. Choosing a good running shoe brings many benefits. For instance, choosing the right shoe can shave minutes from your running time and can help you run more efficiently. Also, choosing the right shoe can also prevent many injuries like ankle sprains and back pain. Here are simple but effective advice to choose the best running shoe for you!

Always purchase running foot wear with a good flexible sole

When you are running, your foot has to conform on the surface which you are running on. For instance, you may run through rocky surfaces or flat surfaces. Hence, your foot has to change shape depending on the surface. This means that to run on these surfaces, you need to have a running shoe that is flexible in the sole. If you don’t and have a very firm sole, then your foot cannot run efficiently on these surfaces. This will also lead to injuries to your feet and ankle because the pressure and shock will travel up higher in your legs.

Have thick shock absorption

Running is a high impact activity which puts enormous pressure through your feet and legs. Hence, you need material underneath your shoe to absorb all that pressure and shock from your feet. The best way to do it is to make sure you running shoes have a thick shock absorption material. This will help protect your feet from high impact pressure and stress!

Lam Seina is an Author living in Sydney, Australia. He is interested in reading and creating websites. His latest website is about red headbands and finding the best terry cloth headband on the web today.

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Too Afraid To Fix Your Kitchen Appliance Yourself? Hire the Professionals
By Ronald Jackson

Some people are a dab hand with the screwdriver and spanner or may just have an inquisitive and technical mind which leads them to try and fix most broken products themselves. Kitchen appliances are one of the main categories that people will try to repair themselves but sometimes they will require new parts or in depth knowledge of the working parts of their washing machine, cooker or whatever other appliance may have given up the ghost.

With a little research many people have found the solution to their problem online and may even be able to purchase the parts themselves to fix the problem. This can be great if you fix the appliance yourself and can be pretty proud of your achievement but in a worryingly large number of cases people have found that they have either failed or made the problem worse. In this case you may want to hire the professionals as they are going to help save time, money and a lot of elbow grease.

Professional appliance repair engineers will have spent many years with a wide array of appliances from fridges and freezers to washing machines and tumble dryers. With new as well as old versions studied and repaired it is undoubtedly the more preferred option to get a professional to come and inspect your problematic appliance so they can see exactly what is wrong and get to work on fixing it right away.

There are a lot of appliance repair services that have special deals with manufacturers and spare parts retailers which may mean they can get the parts you would have bought yourself at a discount rate as they will undoubtedly purchase many of the same part if they are associated with common faults.

By getting a professional to come to your home in many cases your appliance could be repaired the very same day and without having to send the appliance away to a factory or workshop. This is good as it shows the repair engineer understands how important your appliance is to the smooth running of your household and that they want your appliance to be repaired as soon as possible.

When you consider the alternative is disposing of your appliance and buying a brand new replacement you could save the money spent on a new one as well as any costs that you would incur for the old appliance to be taken away to be recycled or dismantled. With appliance repairs you could save time spent without your appliance and the money spent on replacements.

With many appliance repair jobs available for most of your kitchen appliances you could find the right engineer for your appliances whether its dishwasher or washing machine repairs that you are looking for.

Article Source: http://EzineArticles.com/?expert=Ronald_Jackson

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Wall Siding Tiles - Durable Protection
By Nazima Golamaully

There are different ways to protect the outer walls of your dear home from different types of natural calamities. Actually, this is changing weather, especially heavy rains and severe winds that leave adverse effects on the outer walls of your home and make look of your home ugly. Sometimes, you feel reluctant to invite your important guests due to this awkward outlook of your home. It does not matter how attractive your interior may be, first impression on your guest would be created by the outer look of your home. Another bad effect of continuous rains on your house is that regular water fall on the walls would cause seepage of water into the interior. Thus your interior paints and other decorative items can also become ugly.

Keeping in view the grievances explained in the above lines, it is required to dig out some way to provide best and durable protection to your home, both internally and externally. If you have seen the old houses, you might have noted that they are not painted by enamel or synthetic paints. People living in those old houses, knew well the severity of weather and that is why they have used cemented tiles to protect their houses from natural calamities. Therefore, when you see those houses even today after elapse of hundreds of years you do not see any kind of rupturing in the outer walls.

Therefore, similar to owners of those old houses, you can also use some kind of tiles to protect your homes and also to increase beauty of the same. Nowadays a number of attractive siding tiles have been introduced in the market in different colors and designs. You can use them to decorate exterior walls of your home for a long time giving durable protection at the same time.

If you want to know more about siding review and vinyl shake siding please visit our website.

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